Johnny Cupcakes

Johnny Cupcakes is a Boston-based streetwear brand that has built a cult following with its playful, bakery-themed aesthetic. Founded by Johnny Earle in 2001, the brand is known for its limited-edition T-shirts featuring cupcake-inspired graphics with a twist, often parodying pop culture and classic logos. With a unique retail experience—stores designed to look like bakeries and packaged shirts resembling pastries—Johnny Cupcakes has become a symbol of creativity and branding ingenuity.