Filippa K

Founded in 1993 by Filippa Knutsson and Patrik Kihlborg, the Stockholm-based brand has grown to be one of Sweden's leading fashion authorities. Know for its minimalist approach to urban contemporary fashion, the brand became a hit with their women's wear collection and launched a men's collection five years later in 1998.

"We make clothes for ordinary people, clothes that we like ourselves. Clothes that a model puts on after the show instead of during it."