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Lucire

 

Kiwi fashion mag first to metamorphize from website to print.

 

lucire.com

Lucire
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Starting off as a website in 1997, Lucire branched out into its first print edition in its native New Zealand seven years later, and always maintained its aim to showcase independent labels as well as "the usual suspects." Named as the UN Environment Programme's first fashion partner, it has highlighted responsible fashion since the 2000s. Now with five editions worldwide, it's managed to stay true to its original mission.


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