With a nod towards vintage, an Italian jean-eticist shapes the future
Trademarked by Claudio Buziol in 1978, Replay is a denim-driven brand based in Italy. In 1981, a children's line was introduced as Replay & Sons, and in 2003 the label started offering a premium denim line called We Are Replay. Today the collections include everything from knitwear to shoes and accessories.
"Jeans reflect just who we are — slipped on in seconds, shaped over the years as the fabric adapts to and enhances every single curve and fold. This is why they're so sexy."
