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Replay

 

With a nod towards vintage, an Italian jean-eticist shapes the future.

 

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Replay
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Trademarked by Claudio Buziol in 1978, Replay is a denim-driven brand based in Italy. In 1981, a children's line was introduced as Replay & Sons, and in 2003 the label started offering a premium denim line called We Are Replay. Today the collections include everything from knitwear to shoes and accessories.



"Jeans reflect just who we are — slipped on in seconds, shaped over the years as the fabric adapts to and enhances every single curve and fold. This is why they're so sexy."



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