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Theory

 

Rock 'n' roll attitude that stops global vulgarity in its tracks.

 

theory.com

Theory
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Theory was founded in 1997 by Andrew Rosen (formerly of Anne Klein and Calvin Klein) and Elie Tahari. After successfully launching with their women's line, Theory added a line for men in 1999 followed by accessories a few years later. For 2011, Rosen recruited Olivier Theyskens to design a capsule collection, Theyskens' Theory, which resulted in Theyskens being appointed artistic director of the brand.




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